APAC Marketing/IT Virtual Luncheon

Brand loyalty is more important than ever. Marketing leaders know that the more engaged consumers are across channels, the more loyal they’ll be, the more they’ll spend, and the higher lifetime value they will have. Yet in many instances, we treat our most loyal customers just like everyone else, whether it be on web, email, or an emerging channel.

Join us as we shine a spotlight on how to capture the right data to identify loyal customers, and to engage them effectively and build stronger loyalty programs. We’ll unpack an open, data-first approach, the power of personalization, and how digital agility can help you treat your most valuable customers the way they deserve.

Questions:

1. How have you had to re-think your customer engagement strategy in today’s digital world?
2. We heard Eric talk about brands requiring digital agility now more than ever before. Do you agree with that?
3. You can’t build exceptional customer experiences with bad data. What challenges have you experienced in terms of aligning data to your brand and business?