Investing In Product Search 101

Why this topic Investing in better search now, is the smartest - and least complex - priority you can make in e-commerce. Intelligent, AI-backed search is the backbone to continued cash flow and frees your team up to innovate & maintain profitability to support additional e-commerce initiatives. Meet Your Hosts Roxanna (Roxy) Couse Head of Experience Strategy Roxy is a seasoned e-commerce strategist with over a decade of experience in defining digital merchandising tactics and strategies, as well as driving growth for organizations. She has led e-commerce merchandising for in-house digital teams such as Whirlpool, Frontgate, Avery Dennison, and Dillards Inc., and holds an advanced degree in User Experience Design. She has a wealth of experience in this discipline, and is very passionate about all things e-commerce and site merchandising. She is also the host of Bloomreach’s Digital Merchandising Community Meetups. Kyle Wilson Lead Experience Strategist, Bloomreach Kyle is a senior strategy professional with over 15 years of experience establishing winning brand strategies, growing brands from pre-seed to Series B. Most recently, Kyle led the creation and development of a Chicago-based agency’s strategy department, leading consecutive triple-digit growth years for the agency. Kyle’s team leads e-commerce, content, and creative strategy for clients like KitchenAid, Whirlpool, Gladiator Garageworks, and more.